If you ask me how is the german fashion, I think I will describe in 2 words: Calm and Neutral chic. If you let me pick one brand which could really present German classic style, I will say Hugo Boss without any doubt. It is a label that is very much male orientated, well this is how it started off anyway but crossed over into women’s fashion as well to be one of the most prominant fashion labels for classy and youth . I do love how this label is always consistent with keeping the mens fashion very manly, fresh and sharp as I said. How the cut gives men a wide range of clothing to suit every type of man from tall , short thin or big. Not to mention they have a great eye for material. It is nice to see a label that is always sticking to how it always has been but improving in terms of quality of design and respect for its targeted market. Have you noticed after a while since fast fashion become more and more popular a lot of brand become placid and lazy only focusing on the profit and forget about quality of the actual product? But Hugo Boss certainly is never guilty of this.
The newest collection show of Hugo Boss will be streamed live on their official blog, on January 19, 2012, at 01:30 p.m. (CET). The live stream is going to be presented by Hadnet Tesfai and Patrice Bouédibéla. The live stream starts at 1.30 pm (CET) with red carpet interviews, models and designer interviews, backstage impressions and more. The HUGO Fashion Show will start at 2:00 p.m. (CET), will be a Fashion Show sweepstake on their facebook as well. Unfortunately I can not be in berlin at the show and enjoy it fully because I am flying to Italy in 2 days, but I will watch the show online like everyone else. 🙂
Rachel Nguyen
Wow, just stumbled on your blog via Boticca. Love your STYLE! Even more so that we’re both sporting asian girl lobs (long bobs) hehe. xo