The spirits of Finnish design.

  Almost everything in our life is a kind of design:Your furniture,your apartment,your clothes, …and all the services as well. The phone which you use to read this text right now, or the chair you sit on, the building and many other things .In the modern society design has become the most visual way to show people’s life style.
   So I was invited by Finnair,I had some incredible experiences from Finnair and Marimekko during the Finnish design week.Also it was the reason I visited Shanghai again.
   Finland is one of the countries which support their national design industry the most.It is respectful that they always try to match avant designs to our daily life style.After”Angry Bird”project,Finnair announced to cooperate with one of the most famous Finnish fashion/life style brand Marimekko.This combination not only presents a new way of services,but also shows their ambition of the airline commercial competitions in Asia.Will they give us a surprise?
  I am a fan of “Marimekko style” for a long time.Those colorful patterns always reminds me the illustration books I read when I was kid.It was lovely to see all the cups,dishes,sheets design by Marimekko during the flight trip to Shanghai, also it was a surprise to see ” A Marimekko fashion show” on the air,I have to say Finnair is very creative.As one of the biggest connection spots between Europe and Asia, Helsinki airport has countless flights fly between these two lands.Long time journey in the airplane makes passengers bored and tried. Some colorful or delightful designs could make people feels much more comfortable. Apparently this flight did a great job,all the passengers seemed to really enjoy the trip.
  Ok,let’s talk more about the Finnish design week in Shanghai.
  Marimekko CEO and Finnair CEO introduced the concept in the 3 year airline cooperation conferences to Global medias.The inspirations of the production designs are Finnish nature surroundings.Blue is like the ocean,green is as the forest. All of them are made by light materials to reduce the fuel depletion.During the three-year collaboration, an exclusive selection of Marimekko design products are also available for Finnair customers in in-flight sales and the Finnair Plus Shop.
  “Finnair aircraft will become roving ambassadors of timeless Finnish design and creativity, giving our customers a special experience when they fly with us.” says Mika Vehviläinen, Finnair CEO. Mika Ihamuotila, Marimekko CEO said,“Lately, we have wanted to connect Marimekko’s colorful design and fashion with surprising parties and forms of art, such as ballet, modern dance or visual arts. Now it is time to do something unforeseen up in the sky. I believe that the Marimekko and Finnair design collaboration will bring to hectic and often grey air travel joy, peace of mind and beautiful memories.”
   Another important event of the design weeks was Marimekko Collections’ show in Shanghai.It was the most beautiful memory in this trip. The whole show used
professional dancers instead of models to play a modern dancing performance.It wasn’t as glamorous as general fashion show,but it was absolutely artistic.Dancing director Jin Xing presented a stylish and passionate performance.It matched Marimekko design spirit perfectly.Of course her character was soooo cool as well!